Company: Mission Outdoor
Product Line: Foam Fenders
Role: Senior Designer
Scope: Branding, packaging artwork, dieline application, print production
Tools: Illustrator, Photoshop, InDesign
Foam Fender Packaging System
Overview
Designed a packaging system for MISSION’s foam fender product line that balanced technical performance messaging with a refined, product-led aesthetic. The packaging highlighted the functional advantages of foam fenders while visually echoing the design and quality of the product itself—positioning the fenders as both a smart and beautifully engineered solution.
Challenge
Communicating technical performance benefits in a clear, accessible way
Create packaging that reflected the thoughtful design of the product itself
Designing a system that could scale across sizes and variations within the foam fender line
Design Approach
Product-Led Visual Language
Packaging design echoed the form, materials, and intent of the foam fenders themselves, reinforcing the idea that the product was purposefully designed—not just functional.
Illustration & Technical Storytelling
Custom illustrations showed the foam fenders in use on watercrafts, while technical drawings highlighted key features and benefits, helping communicate both beauty and practicality.
Scalable System
Built a flexible packaging framework that could be extended across the foam fender line while maintaining consistency and clarity.
Production
Created packaging artwork for dielines
Managed Pantone color specifications
Prepared press-ready files for vendors
Reviewed print proofs and physical samples
Ensured color consistency across materials
