Scalable B2C Shopify Site Design
Mission Outdoor | 2021–2026 Senior Designer
Overview
Led the design and ongoing optimization of the company’s B2C Shopify site, enabling frequent seasonal campaigns, product launches, and marketing updates while keeping the site fast, consistent, and easy to manage.
Beyond system optimization, each product page was thoughtfully designed to tell a distinct story—using layout, visual language, and hierarchy to reinforce why each product was a better solution within its category.
The Challenge.
Support frequent seasonal campaigns, product launches, and ongoing updates without sacrificing site speed or consistency
Keep product pages feeling fresh and current as products evolved
Design flexible modules that clearly highlighted new features, benefits, and product wins while maintaining scalable design systems
Role & Scope
Role: Marketing Designer
Scope: Website design, Shopify theming, product page systems, campaign support
Led design and ongoing optimization of the B2C Shopify site
Designed reusable templates and modular product page components to support evolving messaging and product wins
Crafted product page layouts and visual language to differentiate product categories and reinforce premium positioning
Partnered with marketing and development to ensure performance, consistency, and ease of ongoing updates
Product page designed to tell a clear, differentiated product story—using layout, hierarchy, and visual language to communicate why this product is a better solution within its category.
A single product page template reused across multiple products, allowing the team to keep pages fresh and current while maintaining consistency and speed.