Website Refresh
Under the Bark
Graphic Designer
Under the Bark is a local, Minnesota based maple syrup company that believes maple syrup is more then just a topping but a natural, everyday alternative to processed sugars. They offer a wide variety of infused maple syrups, from spicy and smokey to fruit infused. Along with selling maple syrups they offer a catalog of recipes that inspire customers to use their syrups in new ways.
I designed and updated look and feel to their site. Using their established guidelines, I helped bring the brand to life on their site, elevate their messaging and creating an overall better user experience that prioritizes user experience while still looking beautiful.
I leveraged the brand guidelines to create a fully customized, responsive website. Embracing the beautiful product photography to entice and inspire the customer on what’s possible with maple syrup.